Posts

2017 Conference Review

A week on from this year’s conference and we’re still receiving plenty of plaudits from attendees. Among the most gratifying things we’ve heard was the sentiment that real business leads were evident for the first time. Partly this might be a result of the expanded space and profile for the exhibition space, but also it surely reflects a tipping point for the AR and VR space. Delegates were certainly engaged with the case studies in particular. Of particular note this year was the large presence from Northern Ireland – an area that is certainly punching above its weight in immersive technology companies. The Irish Times Charlie Taylor was among many of the media attending and his report into the conference is a great synopsis of the day.

Don Levy to be Keynote Speaker on Virtual Reality

Great news ….Don Levy, a giant in the worlds of entertainment marketing and visual effects is coming to Dublin as our keynote speaker. Don Levy joined Sony Pictures Imageworks when it was “just 40 people and a dream” in 1995. Starting as an awards campaign consultant, he helped the studio grow in both size and reputation, beginning with its first Academy Award for the animated short “The ChubbChubbs” in 2003 and continuing with the 2005 Academy Award for Best Visual Effects for “Spider-Man 2.” As the senior vice president of marketing and communications for Sony Pictures, he directed corporate communications, marketing and public relations for Sony Pictures Imageworks, Sony Pictures Digital Entertainment, as well as for Sony Pictures Animation and Sony Online Entertainment.
Levy left Sony Pictures in June of 2012 to develop a new family entertainment venture and found Smith Brook Farm, a media, entertainement and tech consultancy. At the same time, he is a visiting scholar at the University of Southern California School of Cinematic Arts’ Entertainment Technology Center and is teaching entertainment marketing at Boston University’s Los Angeles Internship Program.