Construction sector takes to AR

As the construction industry in Ireland shakes off the impact of a crushing recession, the cranes have started to appear again on the horizon in large numbers. All over the downtown area there are several large scale projects under construction, from office and residential buildings in Silicon Docks area, to student accommodation blocks and the massive DIT Grangegorman campus project in the north inner city.

Many of these projects are among the first to see the deployment of augmented reality  as a tool for both concept creation and visualization, and for ongoing maintenance and facilities management functions. With the use of AR and VR there is the possibility to immerse oneself in a digital recreation of a real-world environment; something that offers a powerful opportunity in designing a building and enabling others to also get a sense of the concept.

A number of companies who have participated in ARVR Innovate in the past are among the leaders in technology solutions for the construction industry.


DAQRI are leaders in the deployment of their Smart Helmet for construction AR solutions. Below is a video showing how DAQRI and Autodesk partnered on integrating their BIM360 platform with DAQRI Smart Helmet. The AR application highlighted the dynamic benefits to on-site Mortenson Construction project managers in a complex hospital construction.



Scottish company Soluis are another company who, in 2015, entered and won a competition organised by Innovate UK, the government agency which works to “find and drive the science and technology innovations that will grow the UK economy”.

Aimed at encouraging innovation around AR/VR, the competition encompassed themes such as Smart Construction and Immersive Retail, pairing the winners in each discipline with a different partner.

Winning the prize gave Soluis the opportunity to develop and trial a product called ‘InSite’ with Crossrail, which is Europe’s largest construction project, and involves the construction of a new rail line for Central London, which is due to open in 2018.



Vuframe are a company that specialize in developing Apps to help at the end of the construction process, when real estate needs to be sold. They work with a number of leading software providers such as Vuforia to develop projects such as  Discover THE MARK, the fifth-tallest building in Seattle and enjoy panorama views of Seattle’s skyline from four different floors.

Ireland steps up a gear in AR and VR

This week brought some very welcome news for those of us wishing to see more acceleration of the AR and VR ecosystem in Ireland, on two fronts.

Firstly there was the official launch of Accenture’s The Dock bringing a promised 300 high level jobs in technology innovation. While the focus of the PR blurb was on Artificial Intelligence it’s likely that AR and VR will also form a key area of development, given the close, and growing,  relationship between the technologies.  And this week saw the launch of a dedicated Ireland  Shard Capital VC fund.

The Fund invests in early stage software companies in the Financial Technology (‘FinTech’), Augmented Reality (‘AR’), Virtual Reality (‘VR’), and Internet of Things (‘IoT’) sectors.  Management of the Fund is led by Barry Downes, previously  CEO of TSSG a leading international software research institute, which has delivered over 120 technology and innovation projects for start-ups over the past three years, and which has participated at previous ARVR Innovate conferences. We have seen a large increase in start-ups in the AR and VR space in Ireland recently so this initiative is a great boon to help them move to the next stage…..and while we’re on the topic of startups, don’t forget if you are an AR or VR startup we may have a place for you at this year’s conference. Check out our STARTUP section.

Mark Castle to discuss advertising on VR

As VR penetration increases, perhaps at a rate that some would wish were quicker, as night follows day so does the interest in how to monetise the eyeballs that will be directed at VR environments. Mark Castle will be joining us in Dublin to give his perspective on how advertising models can be adopted in a VR context, and to point to some of the pitfalls for those who don’t get it right.


AR education and brand opportunity

The opportunity for Augmented Reality to enhance the learning experience is one that is increasingly being recognized by educators

The opportunity for Augmented Reality to enhance the learning experience is one that is increasingly being recognized by educators. And it’s a space that AR developers are keen to exploit. Recently in the UK, app developers ooh-AR launched a GCSE Maths revision tool to enable students to have a more immersive learning experience.

The app allows learners to interact with animated graphics and there are voice-overs to explain the mathematical concepts. Certainly AR and education seem to be a match made in heaven, addressing a need for new learning tools to capture the attention of today’s digital natives combines. The development costs of such apps however can be high, particularly to develop stimulus material that will match the expectations and experience of today’s youth audiences.

We can expect that marketers will see the opportunity to see education as a key area for their content marketing strategies. In addition to brand sponsorships of such apps in a traditional exposure based model, we can also expect to see brands creating content to support educators.

2016: ARVR’s Tipping Point?

Orah tech offers strong live VR experience

We have to confess to having been blissfully unaware of the Orah 360 camera until very recently – our bad, as it really produces some terrific quality images. The team at Orah are investing in what any good marketer should do these days – create powerful content, and they’re positioning their camera very firmly as a specialist live VR product. Much of the material they have shot takes full advantage of scenery opportunities but it’s in the mundane that the potential of the 360 technology also shows its potential. Take the example of the recent lecture by computer programming veteran Donald Knuth delivering his Christmas Tree lecture at Stanford University. The unedited nature of the footage combined with the unscripted dialogue, and the content of the lecture, all combine to give a greater sense of presence than usual. We’re not sure exactly how easy it is to get hold of the Orah camera yet in Europe, but you can pre-order here – pricing would be below the €3000 euro mark, which represents competitive value for a high spec camera.

Exhibitors to showcase new technology

This year’s ARVR Innovate conference will have a stellar line-up of speakers and panelists to discuss the impact of AR and VR across a wide variety of business verticals.

In addition the Expo associated with the event will offer attendees the chance to try out lots of AR and VR experiences.

Exhibitor Roster

Conference Speakers Blab

On Thursday 21st April at 9.10pm Irish time, we will have a few of the conference speakers in a Blab conference to preview what they will be talking about and also having a general conversation on Augmented and Virtual Reality….and you can join the conversation too! Subscribe below, and we may invite you to join us on screen, and of course you can comment on Twitter on what you are hearing.

Radio Show features Conference

The Persuaders Radio Show is Ireland’s only radio show dedicated to marketing and advertising content. The most recent editions have featured interviews with participants at the conference from Cimagine, iTagged and James Dearsley, who will speak and chair the Real Estate/Construction session.

Have a listen to them  HERE

ARVR Innovate Preview 2

In advance of the forthcoming ARVR Innovate Conference and Expo taking place in Dublin on April 28th we interview speaker and panel chair James Dearsley from The Digital Marketing Bureau. We discuss the impact of AR and VR technology on the real estate and construction sectors.

Also live in-studio I interview Ronan Jennings and Laura Halpin from Havas Worldwide Dublin’s team who have just been announced as Ireland’s representatives in the film category of the Cannes Young Lions competition, as part of the Cannes Lions International Festival of Creativity 2016.
Finally there is an interview with Oisin Brown, who is a former binman and who is celebrating the launch of his second book ‘The Binman’s Guide to Marketing’ this week. After the success of Oisin’s first book ‘The Binman’s Guide to Selling’ which climbed to No. 3 in the Amazon Bestseller list in 2013, Oisin has launched a collection of Top marketing inspirations & ideas from branding, social media, PR and digital marketing to traditional media that will help business owners and marketers increase sales.