Ireland to feature in US virtual reality experience

A virtual reality attraction is coming to Busch Gardens Williamsburg in spring of 2018, the park announced. Pass members in attendance helped announce the park’s plans during a card reveal that displayed a “Virtual Reality 2018” logo. The new attraction will be located in a virtual “Ireland” on the former site of Europe in America, utilizing virtual reality headsets and a state-of-the-art motion simulator. A name has not been decided, but the ride is based on a hidden world of mythical characters in Ireland.

 

“This new virtual reality attraction will dramatically transform the capabilities of our motion simulator and deliver a truly unique experience,” Busch Gardens President David Cromwell said. “We will create an immersive environment that all families can enjoy.”

 

This announcement is the latest in a series of developments which have seen adventure park administrators seek to use VR technology build  more immersive experiences for the attendees. Among the most recent announcements have been Six Flags New England who will launch this April a VR enhanced roller-coaster ride – The Mind Eraser.

 

Samsung have been announced as the Official Technology Partner for the Six Flags VR experiences. This type of partnership is one that allows companies such as Samsung an excellent way to build trial among receptive audiences. Given the theme of the  Busch Gardens experience, perhaps the ideal partner this time would be Tourism Ireland?